Trader Joe chocolate chips are an age old institution.
But this week they are at the center of a total uproar: They are going DAIRY! More exactly, they are going to be made in dairy equipment from now on.
To name just one example, here’s an alarmed message from Rachel:
Worst news ever! Please take action. Spread the word – according to OK Kosher, Trader Joe chocolate chips are going dairy! TJs is usually pretty responsive to comments, so write in and tell them you don’t want them to make this change. Maybe it’ll help!!
Another one wrote with alarm “How will I make your Chocolate Chip Cookies for Shabbos? Or your Chocolate Truffles recipe”? Dearest friends, Let’s start by getting this out of the way: Is this really the worst news? I wish all of us terrible news like these every day!
It seems quite counter-intuitive of a giant like Trader Joe’s to take this step, not only for the sake of Kosher-observant diners who would like to serve the cookies at a meat meal, but for that of the large community of Dairy-Intolerant people who would like their cookie and eat it too.
I have a simple solution, and I clamor for it constantly: Let me see you act on it:
Ask all your kosher stores to carry a good brand chocolate product line: It’s all here!
Esteemed Orthodox Supervision Rabbis: Let me say just this: Surely you all remember we at Levana Restaurant were the pioneers of Upscale Kosher Dining. How did we do it? We regularly drove you guys crazy so you get the Kosher-observant public the needed Kosher Supervision on many fabulous food products. You all know the rest: BH, the Kosher food industry has grown up to be quite healthy! So: Which one of you will go to those Heimish brands (they will kindly remain unnamed here) who crank out those mediocre inferior chocolate products, and ask them to improve on them? More chocolate less sugar, and you are there! Gosh, how hard could this be? How about that? We would all be very grateful, and we would be happy to patronize our own local brands. AND: we could accommodate the vegan diners, the dairy-intolerant diners. Dearest Menachem Lubinsky, for old times’ sake, could you please prevail upon the Kosher Supervisions to prevail upon the Heimish chocolate manufacturers to PLEASE make a good chocolate chip, end of story!
You are welcome! PS let me try again: Dear Trader Joe’s: On behalf of Kosher Customers and Dairy-intolerant customers: Will you please go back to producing your delicious Trader Joe chocolate chips 100% dairy-free? We would all be very grateful! thank you in advance!