In a memorable scene of the movie As Good As It Gets, bigoted, homophobic, irascible pet-fiend Jack Nicholson is actually seen crying about a neighbor’s dog he had previously stuffed into a trash chute and who was pulled out miraculously, saying something like “Can you imagine this? I am crying! about a dog!”
My distaste for Greek yogurt is almost as irrational, except, let it be said in my own defense, a little more justified: I get very impatient when I see “Greek” affixed to everything yogurt. I brace for Greek-as-the-new-French with a great roll of my eyes. Greek yogurt store, Frozen Greek yogurt, Greek yogurt dressing, chocolate-covered Greek yogurt candy or other. Enough already. In fact it seems if the yogurt you’ve been eating is not Greek, well, you just don’t rate, you’re just not a good civic-minded citizen. The Greek Yogurt obsession makes my reverse-chic skin crawl, and makes me double up on my non-Greek yogurt servings. The other reason for my distaste, this one perfectly rational, is that I find most leading brands of Greek yogurt taste like vinegar, and only a leap of faith with some mind-over-matter pep talk would make anyone like it for any other reason than its probiotics and all that super-healthy jazz.
This will explain my extreme reluctance to review Maia Greek Yogurt when the manager, Faina Dendze, contacted me to request the favor of a review for her brand new line, Maia. Oh no, I cringed. ANOTHER Greek yogurt brand coming to town and adding to the glut!!! Spare me! But being an artisan myself, and having great respect for all aspiring natural-food merchants, I responded, sure Faina, send me some samples.
The product samples arrived in a smart insulated quilted white shopping bag, and I thought somewhat prosaically, never mind the yogurt, I just love the cool bag. With some trepidation, I reached for a container, starting with the plain flavor, just because this is the one that always tastes so objectionable in many other Greek Yogurt brands. Let me just say this to you: Maia Greek Yogurt is incredible. Smooth and creamy, not a solitary hint of the habitual acridness of its cousins. Still in a feisty mood, I thought to myself, oh of course, it must be very rich and caloric, or they could simply never achieve such smoothness and mildness. Wrong again: 100 calories for a six-ounce container. I moved on to the flavored yogurts, and was surprised that all yogurts were blended yet very pale, almost white. Here’s the reason: It’s very minimally sweetened, with fruit purees. The flavored yogurt is a scant and unprecedented 110 calories per six-ounce serving. Delicious. “Full of love, not sugar” their front page proclaims, with good reason.
The texture is fantastic too, nice and thick. All natural ingredients. Each container lists 25+ billion probiotics, and frankly this number is way above my head, even when I read dinosaur tales at the Museum of Natural History, except I know probiotics are mighty good for you.
So: Welcome Maia Greek Yogurt: You just blew all your big mighty counterparts out of the water! Dear readers please check it out, enjoy it and share your feedback with your friends. Spread the Love, not the Sugar! We need all the healthy, natural and delicious products we can get! Jack Nicholson made his peace with pooches, and thanks to you, I made mine with Greek Yogurt. Thank you!